Catalyst For The Arts 

THE INSIDE STORY

“What is going on with the Entertainment and Digital Media?”

· Hollywood (until recently, the “Entertainment Media”) has worked for nearly a century largely according to established customs, models, and practices (“Traditional Hollywood”).

· Digital Media, since at least Web2.0, has taken the lead in communication media (including fresh forms of entertainment) and so has “swallowed” Traditional Hollywood, and, although Hollywood tries to adjust, it constantly reverts to its reset position: Traditional Hollywood, now sputtering.

· However, Digital Media almost completely fails to understand and/or implement the central truth Hollywood knows: You have to present the audience innovative, compelling and quality content.

· All this happens in a larger context: An era of business merger and consolidation. Worldwide, business in each field is the Big Few. Like others, Hollywood and Digital Media are surely becoming Big Few. Alas, Big Few repel innovative, compelling and quality content. Amazingly, they also leave open the Small Many (e.g., content uploaded to YouTube and others) where individuals and small groups explore innovative, compelling and quality content.

“What is going on with the Entertainment and Digital Media?” For the Artist and Company, Academia and Other Fields we are on the ride to greatness or catastrophe. Please consider Catalyst to help make the difference.


Catalyst For The Arts